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We started Radical Perspective on a simple belief: the best solutions come from purposefully seeking out different viewpoints.
We started Radical Perspective on a simple belief: the best solutions come from purposefully seeking out different viewpoints.
We started Radical Perspective on a simple belief: the best solutions come from purposefully seeking out different viewpoints.
We don't chase a single "right" answer. We explore multiple paths to uncover strategies and solutions that actually work for you.
We don't chase a single "right" answer. We explore multiple paths to uncover strategies and solutions that actually work for you.
Our approach combines deep research with flexible expertise. By bringing together diverse viewpoints and the right specialists at the right time, we help you uncover insights that drive real change and create genuine connections between what you build and who uses it.
Our approach combines deep research with flexible expertise. By bringing together diverse viewpoints and the right specialists at the right time, we help you uncover insights that drive real change and create genuine connections between what you build and who uses it.
Our approach combines deep research with flexible expertise. By bringing together diverse perspectives and the right specialists at the right time, we help you uncover insights that drive real change and create genuine connections between what you build and who uses it.
Erin
Hersey
Erin Hersey
FOUNDER
& PARTNER
FOUNDER & PARTNER
As a dedicated leader she will ensure that consumer insights and financial feasibility are paired with realities to deliver strategies that move beyond paper and can be executed.
As a dedicated leader she will ensure that consumer insights and financial feasibility are paired with realities to deliver strategies that move beyond paper and can be executed.
As a dedicated leader she ensures that consumer insights and financial feasibility are paired with business realities to deliver strategies that move beyond paper and can be executed.
Erin has led projects with Fortune 500 companies and guided startups from inception through acquisition. Her background in systems thinking from international development to leading organization design at ? What If! Innovation, now an Accenture company, combined with understanding of technology positions her to ensure successful outcomes.
Erin has led projects with Fortune 500 companies and guided startups from inception through acquisition. Her background in systems thinking from international development to leading organization design at ? What If! Innovation, now an Accenture company, combined with understanding of technology positions her to ensure successful outcomes.
Suzanna Bapst
Suzanna Bapst
FOUNDER
& PARTNER
FOUNDER & PARTNER
As an expert in facilitation, research design and branding, Suzanna will bring a tactical nous and strategic leadership to this project to ensure the delivery of deep insights that are actionable, understandable and relevant to all stakeholders and end users.
As an expert in facilitation, research design and branding, Suzanna will bring a tactical nous and strategic leadership to this project to ensure the delivery of deep insights that are actionable, understandable and relevant to all stakeholders and end users.
Suzanna has more than 15 years of experience leading groundbreaking brand and innovation projects focused on delivering impact for consumers and business. She specializes in insights-based problem solving and has worked with C-Suite executives from the best brands in the world to deliver human-centric solutions across a range of industries from financial services, luxury, green technology to CPG.
Suzanna has more than 15 years of experience leading groundbreaking brand and innovation projects focused on delivering impact for consumers and business. She specializes in insights-based problem solving and has worked with C-Suite executives from the best brands in the world to deliver human-centric solutions across a range of industries from financial services, luxury, green technology to CPG.
A radical approach to talent and teaming — a home for many perspectives.
Our Free Radicals are founders, leaders, and specialists who bring entrepreneurialism and expertise. No corporate conditioning, no cookie-cutter staffing models, just sharp minds who've built their own practices and know how to solve real problems.
Free Radicals
share their thoughts on tough challenges
Free Radicals
share their thoughts on tough challenges
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
Tessa Law
FRACTIONAL DESIGN DIRECTOR
Answers to a tough challenge almost never comes from staring straight at it. You have to give yourself time to explore unrelated things, and usually you find the answer was in front of you the whole time, just maybe not where you expected.
Seth Barr
FRACTIONAL STRATEGY DIRECTOR
Currently bird watching but will be back with a great inspired answer.
Sanjay Sharma
FRACTIONAL STRATEGY DIRECTOR
You must muddle through ambiguous problems, strive for clarity, while being optimistic enough to move before you're certain. If you chase a perfect understanding, you’ll miss the opportunity, too fast, you risk addressing the wrong problem.
Kaitlyn Lurvey
FRACTIONAL STRATEGY LEAD
Currently enjoying Maine's summer, back when the weather gets colder.
Ali Chopra
FRACTIONAL UX/UI DIRECTOR
Tough problems are like sculpting a statue, constraints and conditions show what I'm working inside of. Rapid prototyping let's the silhouette show up early. Real data guides the fine cuts.
Sarah Lowe
FRACTIONAL CONTENT STRATEGIST
Currently developing this content, among others…
Daniel Gamez
FRACTIONAL INDUSTRIAL DESIGNER
Making a physical prototype of what he wants to write here
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